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Atoosa Rubenstein
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Whatever Happened to Atoosa Rubenstein?
Atoosa Rubenstein was the youngest editor-in-chief in Hearst's history (of Cosmogirl), and later the editor of Seventeen. She dropped out of the rat race to have a family (see photo) and overshare her gyno visits like a normal person, as well as run her own multimedia "tribe," Alpha Kitty. We also hear she's tight lately with recently-quit American Media's Bonnie Fuller. She told the HuffPo that she's against the celebrity practice of baby-photo selling, but as her most recent Facebook photo shows us, she's about to have that baby any day now. Remember, life—and privacy—begins at conception!
books
Portrait of Atoosa Rubenstein As a Young AlphaKitty
In the new book, If I'd Only Known Then: Women in Their 20s and 30s Write Letters to Their Younger Selves, former Seventeen editor and current Alpha Kitty Atoosa Rubenstein writes, "I know you don't believe me, just like you don't believe Mom when she tells you that you are beautiful. But I'll say it anyway: One day you will lead a very fancy life. Yes! A girl like you whose parents work multiple jobs and barely make ends meet can grow up to live in a beautiful corner apartment in Manhattan overlooking the water, have weekend houses in the Hamptons and Miami, attend fashion shows in Europe and be photographed for magazines." (No, the 'Toos was not being sarcastic.) We are trying to find out if one of these letter-writers encourages their younger selves to slut it up while they have the chance, 'cause gravity will be on your side for only so long, honey. [via the Observer]
alphakitties
Atoosa Rubenstein: Old Photo, New Gig
Atoosa Rubenstein, former EIC of Seventeen, occasional over-sharer, Alpha Kitty, and self-appointed mentor to the girl nation, has a totally awesome new job! She's blogging for Barnard College! Atoosa ('93) is so excited for the 15-year reunion! Her and Ruby Gelman are running the class of '93 reunion blog, hilariously located at blog.barnard.edu, and Atoosa says things like "Web 2.0 meeting place." She also posted an utterly amazing photo of herself graduating in the rain, with large hair and mother direct from central casting. [Barnard Reunion 2008 via Logged Minutes]
femiladyism
Atoosa Goes to the OB-GYN
Former Seventeen editor/current self-styled Alpha Kitty Atoosa Rubenstein holds court from her gynecologist's office, sitting on the table while discussing celebrity baby pictures with her husband. The 'Toos is preggers! The video is total blogbait, but it's also a total tease—we don't even get to see them stick the speculum in! We bring you completely SFW screengrabs to peruse while asking, what the fuck was she thinking? More »
'toos the season
Atoosa Rubenstein's Last Minute E-Shopping Nightmare Before Christmas
Alpha kitty and fancy kept woman Atoosa Rubenstein is too busy to shop for her Christmas presents in the real world: "I've got things to do, places to be, an online fashion series to launch on Friday." Cannot. Wait. In the meantime, though, we can follow Atoosa's clicking from one department store website to another via her 'Creative Consumer' column. The goal here isn't bargain-hunting, she explains: "I'd rather pay double whatever those early-morning shoppers saved to avoid the rush. Yes, it's a luxury even to make a statement like that. But this column is about just that: cyber-shopping the luxury market." Despite this stated cash-burning ethos, though, the 'Toos is not all about frivolity. "For a shopping site to get an Alpha Kitty Meow of Approval ... it really ought to have a charity (or at least a green) component." More »
heeeeyyyyy alphakitties!
Crazy cat lady and former Seventeen editor Atoosa Rubenstein's Alpha Kitty project seeks to empower young girls by showing them extremely poorly edited Youtube videos featuring women who tend to be more successful, better looking and wealthier than they are. A recent video featured "model/actress" Taylor Warren in front of a white background, musing: "I remember my mom catching me sitting in front of a mirror crying because I just wanted to know what I looked like doing it." But! Before you discard Ms. Rubenstein's idiotic project (and it is idiotic) I want to introduce you to Minnie Fay, a 17-year-old girl in Amston, CT who responds to nearly every Alpha Kitty video with a video post of her own. Fay is the sweetest, most vulnerable, most pure creature in all of Connecticut. She loves makeup but also kinda feels weird about it and she goes to school! And I love her. After the jump, meet her boyfriend, Rory, who is also an Alpha Kitty. More »
Atoosa's Sweet Toxo-Afflicted AlphaKitty Angels
Crazy cat lady and former Seventeen editor Atoosa Rubenstein's Alpha Kitty project seeks to empower young girls by showing them extremely poorly edited Youtube videos featuring women who tend to be more successful, better looking and wealthier than they are. A recent video featured "model/actress" Taylor Warren in front of a white background, musing: "I remember my mom catching me sitting in front of a mirror crying because I just wanted to know what I looked like doing it." But! Before you discard Ms. Rubenstein's idiotic project (and it is idiotic) I want to introduce you to Minnie Fay, a 17-year-old girl in Amston, CT who responds to nearly every Alpha Kitty video with a video post of her own. Fay is the sweetest, most vulnerable, most pure creature in all of Connecticut. She loves makeup but also kinda feels weird about it and she goes to school! And I love her. After the jump, meet her boyfriend, Rory, who is also an Alpha Kitty. More »
paths to greatness
How Atoosa Rubenstein's Husband Enabled Her To Become An Alpha Kitty
Esther Haynes' Page Six magazine hagiography of former Seventeen editor Atoosa Rubenstein mostly treads familiar territory of the cat-loving, "extremely tall" 'Toos's meteoric rise. Once more, we follow her Kittiness from Barnard to Cosmo to CosmoGirl to EIC of Seventeen, where she stepped down "at the top of her game" last fall, in order to bring "more than a million girls" her "sometimes ridiculous yet compelling series of neoinspirational videos." Yes, yes, we know! But where is it all leading? "The Alpha Kitty business plan that she is fleshing out might be a 'game changer,' she says." Um, ok! Also, she's "producing a new secret 'project' at The Box nightclub," clanging that establishment's overness-knell more loudly than any rape charge ever could. More to the point, though, what finally enabled her 'Toosness to become a symbol and a role model for the "professional women in New York" who've "started opening up to her and admitting they, too, would like to get out"? More »
Of the few honorees who actually took three hours out of their day to eat overcooked chicken at Tavern on the Green during the Min awards was Atoosa Rubenstein, one of their year's most Intriguing people. She was asked to relay the best advice of her life. "The best advice wasn't intended for me and it wasn't meant to be advice. But it was Patrick Swayze in Dirty Dancing: 'Nobody puts Baby in the corner,'" she said, before heading back to her table in the far corner of the dining room.
embarrassing moments
Atoosa Rubenstein Goes To The Box
So, Tuesday night, former Seventeen editor and current girly-empire-building MySpace queen Atoosa Rubenstein goes to ridiculous Lower East Side hotspot The Box. Some trannies were doing a show, with some person of indeterminate gender stripping for a midget and simulating fellatio. (Louche times!) The climax of the act: Shim/herm stands up and has what looks like ejaculate running down his/her face. Atoosa is in a booth right in front of the stage there. And the M.C. says, "See, girls, this is why you should always swallow." And then looks right at Atoosa, and says, "You don't look like you swallow. You look like a guzzler."
alpha kitty unveiled
Former Seventeen editor Atoosa Rubenstein "said she is not thinking about business, only 'play,'" with her new web venture, a series of videos that debut on YouTube today. "But business is hardly on the back burner. She is seeking investors (although for now she is self-financed)." That stunning piece of news is one of many contained in Times trendtard Stephanie Rosenbloom's Style profile of the 'Toos today. More »
Atoosa: "The Next Big Style Icon Is Going To Be A Drag Queen"
Former Seventeen editor Atoosa Rubenstein "said she is not thinking about business, only 'play,'" with her new web venture, a series of videos that debut on YouTube today. "But business is hardly on the back burner. She is seeking investors (although for now she is self-financed)." That stunning piece of news is one of many contained in Times trendtard Stephanie Rosenbloom's Style profile of the 'Toos today. More »
on language
Is Being An Alpha Kitty About "Being A Better Wife And Cook For My Husband"?
"It's going to be a salon; I hope my apartment can be a place that Alpha Kitties, men and women who are interesting in New York, will want to come by, shoot videos together, and just hang out, figure out how to do interesting things together," former Seventeen editor Atoosa Rubenstein tells the Observer of her plans for the 3,007 square foot loft she and her financier husband just snagged for the bargain price of $3.07 million. Her salon will, of course, also double as a temple to the domestic arts: "I wanted to focus on building a home again," hence that comment about cooking for her DH. All of which begs the question: what the hell is an Alpha Kitty supposed to be, anyway? She's a businessperson, but she's a housewife! She's "men and women who are interesting in New York"? Wait... wasn't she was supposed to be a teenage girl? 'Toosing and turning in confusion, we did a little research. More »
You know that foreboding raven adorning the placeholder page at former Seventeen editor Atoosa Rubenstein's atoosa.com domain? It turns out that the bird has been lying to us when he says "This is just the beginning." "I think there's this misconception that I'm starting a web magazine," the 'Toos told blogger Fashionista, who smooched her butt to an almost bizarre extent. "But that's not really it! Though maybe there will be some video programs that we start playing with." No web magazine? Some video programs? This is how a child who has been expecting a retarded pony for Christmas feels after learning that she will receive a retarded kitten instead.
Atoosa Rubenstein's New Whatever-It-Is Needs Your Free Labor!
Everyone's fave former magazine editor turned MySpace cult leader (today: her relationship with God!) is looking for an intern. Do you have what it takes to get a "stipend" from the 'Toos?
Everyone's fave former magazine editor turned MySpace cult leader (today: her relationship with God!) is looking for an intern. Do you have what it takes to get a "stipend" from the 'Toos?
the blind leading lindsay lohan
The First Step Is Admitting That Your Life Has Become Unmanageable, Atoosa.
Blogs everyone's fave former Seventeen editor turned MySpace cult leader:
Can you believe Lindsay has gotten in trouble again? Let me know your take on it.Seriously, the woman is a role model.
Here's my take:
When you are in recovery for ANY addiction, you have to get yourself AWAY from all the things that triggered you. You can't just wear an alcohol monitor on your ankle and keep going out with your party friends.
Even with me - I realized I was a work addict and that even though I'd left my job, by being in NYC, I was still being triggered by all the same things that made me workaholic. That's why I've decided to spend the summer in the Hamptons.
What Do You Think About Lindsay? [Toos]
field guide
Mike Sitrick, Paris Hilton's New Best Friend
At the end of last week, as the chaos swirled over which network would land the post-jail interview with Paris Hilton, and for how much money, and which network was denying most stridently that it had offered her cash, Hilton's new "crisis manager" Mike Sitrick gave a statement to the press. "Contrary to media reports," he said, "Paris Hilton is not being paid for any television interview nor is Paris Hilton being paid for any collateral material, including videos or photos."More »
'toosing and turning
Atoosa Rubenstein Respects Her Body
One of 35-year-old Atoosa Rubenstein's army of teenaged galpals posed this intriguing question on her MySpace: "When do you feel most beautiful?" Chloe says that she feels most beautiful "right after washing my face. I am not sure why, but I feel like my impurities and masks are washed away, revealing my true alpha kitty self." Wow, how empowering! Or how like a Biore ad! As for the 'Toos, she feels most beautiful "when I consistently make healthy food choices instead of filling myself up with crap food (like I did last night - went out to Cowgirl (website) in the West Village with a big group of friends and I inhaled too much onion loaf, fries and a big steak fajita. At least I drew the line at the corn dogs I was totally eyeing...). When I eat well, I know I'm treating my body (and in turn, myself) with the respect I deserve. Alpha Kitties should be worshipped - including by ourselves!" Ok, GOTCHA.When Do You Feel Most Beautiful? [ToosSpace]
You will die. This is a piece about the home decor of "alpha kitties." It is headlined "Fierce by day and all frills by night." Oh wow. [LAT]
